Superfood Drinks

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Consumers crave new culinary experiences, and bring to each meal a heightened understanding of health and wellness. Enter the era of functional food: a category of ingredients, meals and preparations that serve a particular function and purpose beyond mere sustenance.
For brands, understanding motivations and identifying the desired functions of food and beverage has become a crucial step in producing new, engaging products. Over one third of consumers are looking for functional benefits from their food and beverage.